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Saturday 2007-04-28

advertising at its stupidest

In Cambridge, they're building this new shopping-centre thing called the "Grand Arcade". The hoardings bear (several times) the following slogan:

\[\sqrt{\hbox{\rm shopping at its smartest}}^2\]

I suppose that if they'd changed it slightly...

\[\sqrt{(\hbox{\rm shopping at its smartest})^2}\]

... then it would arguably have been rather clever, albeit in a stupid sort of way (absolute value, geddit?), but never mind.